Is David Beckham's great American adventure having a cross-cultural impact? His (and his wife's) celebrity has certainly raised the profile of football in the US.
The Beckham brand is everywhere now it seems - and not just on the back of kids' jerseys. If he isn't on Perez Hilton, he's popping up in Sharpie commercials or in Snoop Dogg's Reality TV show.
Snoop Dogg isn't the only rapper embracing football. Check out Clipse "rocking" the black Manchester United jersey in the video for their song "Fast Life" below.
Will football shirts become a growing trend in hip-hop videos? If the game is to develop Stateside it has to become part of the national culture - and that means MTV, VH1 and BET.
Though football transcends class, international success is still bred largely in the shanty towns and slums of Brazil, Argentina, France and even England. When/if urban America swaps basketballs for footballs, the US might finally begin to fulfill it's huge potential.
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Monday, July 21, 2008
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2 comments:
I'll be on the lookout for a Man U or Chelsea jersey to appear in an episode of Rock of Love, The Hills, or other reality TV shows. Reality shows cater to a wide range of social classes and I think that will have just as big of an impact as appearing in a Clipse music video. It will be like playing "Where's Waldo?" Where will the next European jersey or American footballer pop up next?
I think Bret Michaels could "rock" a football shirt. That gives me an idea...
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